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The boomerang effect

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The boomerang effect

"I'm rubber, you're glue. Whatever you say bounces off me and sticks to you!"

You’ve heard that one before right? It’s an old saying that as kids we use to shout back to someone who was insulting or teasing us. It basically says whatever you call me doesn’t stick to me, it bounces right back to you instead! While this saying has negative overtones, its basic premise is the same as one of the important laws of the universe …

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